SIMPLIFY PAYMENTS FOR YOUR BUSINESS

Ditch the processing fees. Plug in our smart POS systems and keep more profit on every single sale.

Zero-Fee Processing

Shark Pay's Dual Pricing Program lets you offset credit card processing fees by offering a discount to customers who pay with cash.

We Provide Everything

We buy and supply your business with state-of-the-art POS systems that are ready to go right out of the box. No setup hassles, and no extra out-of-pocket costs for the equipment.

Unmatched Local Support

We pride ourselves on offering dedicated, on-the-ground support. If an issue arises, our local, Boston-based team will show up directly to your restaurant, bar, or store to troubleshoot and fix it in person.

Legal

Dual Pricing is legal in all 50 states and is gaining in popularity every day.

The Professional & Strategic

Shark Pay is a dedicated merchant services provider committed to helping businesses bridge the gap between complex restaurant technology and the daily reality of hospitality operations. We specialize in high-performance POS systems and secure payment solutions designed to help you navigate competing platforms and pricing models with confidence. By leveraging real-world benchmarks and our signature "plug-and-play" implementation, we ensure your team is never left figuring it out alone.

At Shark Pay, we move beyond one-size-fits-all recommendations to provide structured evaluations and cost-saving programs—like our Zero-Fee processing—that are grounded in your operation's actual numbers and built to drive long-term growth.

Who We Service

Bars & Venues

Restaurants

Convenience stores / Smoke shops

Businesses

All-in-One Finanical Solution For Your Business

From quick service to fine dining, we help restaurants simplify payments and keep service smooth. Our reliable systems make it easy for your guests — and even easier for your staff.

Significant Cost Savings via Zero-Fee Processing
Plug-and-Play Hardware Setup
Streamlined Operations for High-Pace Environments

Why Consider A Dual Pricing Program?

Dual Pricing is a smart way for businesses to offset credit card processing fees by offering customers a lower price when they choose to pay with cash. Instead of raising your prices across the board, you can reward cash-paying customers with a discount—keeping your pricing competitive while protecting your bottom line.

Key Benefits of a Dual Pricing System

Save on Processing Fees

Every time a customer pays with a card, your business loses a small percentage to transaction fees. Dual Pricing helps reduce or eliminate these costs by encouraging cash payments, allowing you to retain more of your earnings.

Encourage Faster, Simpler Transactions

Cash transactions are often faster and don't rely on external systems, terminals, or internet connections. This can speed up checkout times and reduce technical hiccups.

Boost Profit Margins

By reducing overhead from card fees, businesses can improve their overall profit margin. More profit per sale means more money to reinvest, expand, or stabilize operations—especially valuable in today's economic climate.

How to Roll Out a Dual Pricing Program

Check the Rules

Before launching your program, make sure it complies with all relevant local, state, and federal regulations. It's always a good idea to speak with a legal advisor to ensure you're within your rights and following best practices.

Adjust Your Pricing

Your listed prices should reflect the card payment amount. At checkout, customers paying with cash receive the discount. Make sure this is clearly displayed on signage, receipts, and at the point of sale.

Train Your Team

Educate your staff so they can explain the program confidently to customers. Make sure they understand how to calculate discounts, process cash transactions securely, and maintain excellent service.

Offer Flexibility in Payments

Track Performance & Feedback

Pay attention to how the program affects your sales and what your customers are saying. Are more people paying with cash? Is there any confusion? Use this insight to fine-tune your approach.

Keep Everything Up to Date

Laws and regulations can change. Keep an eye on updates around Dual Pricing to make sure your business remains fully compliant.

Final Thoughts

A Dual Pricing program is more than just a way to save on fees—it's a long-term strategy to strengthen your business. Done right, it improves cash flow, supports customer transparency, and helps protect your profit margins without sacrificing service quality.

Want to learn more or see if it's the right fit for your business? Reach out today and we'll walk you through your options.

Get SharkPay

What Our Clients Are Saying

Dana Owner

We have saved so much money with dual pricing. And the in person support has been incredible. We have just added SharkPay in our other location.

10000+ Active Merchants

99.9% Secure Uptime

< 24h Payout Speed

$100M+ Processed Safely

Frequently Asked Question

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Next Step: Talk With a Shark Pay Expert

Ready to stop losing revenue to credit card fees and start maximizing your profits? Let's discuss your business, your current payment challenges, and the best processing setup for your store.

Discovery Call

A quick chat about your business needs, processing volume, and current checkout setup.

Tailored Recommendations

We identify the best payment processing solutions and POS equipment specifically for your operations.

Seamless Setup & Support

We provide your ready-to-use equipment, walk you through the onboarding process, and offer ongoing support.

SIMPLIFY PAYMENTS FOR YOUR BUSINESS

Zero-Fee Processing

We Provide Everything

Unmatched Local Support

Legal

The Professional & Strategic

Who We Service

All-in-One Finanical Solution For Your Business

Why Consider A Dual Pricing Program?

Key Benefits of a Dual Pricing System

Save on Processing Fees

Encourage Faster, Simpler Transactions

Boost Profit Margins

How to Roll Out a Dual Pricing Program

Check the Rules

Adjust Your Pricing

Train Your Team

Offer Flexibility in Payments

Track Performance & Feedback

Keep Everything Up to Date

Final Thoughts

What Our Clients Are Saying

Frequently Asked Question

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Lorem ipsum dolor sit amet, consectetur adipiscing elit

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Next Step: Talk With a Shark Pay Expert

Discovery Call

Tailored Recommendations

Seamless Setup & Support

Get In Touch With Us